Privacy Policy
Last updated: July 6, 2026
This Privacy Policy explains how Aref's Rugs LLC d/b/a New Belgium Rug Company(“we,” “us,” or “our”) collects, uses, and shares information about you when you visit or make a purchase from our website.
Information we collect
- Information you provide: name, email address, phone number, shipping and billing addresses, and order details.
- Payment information: processed securely by our payment provider (see below). We never receive or store your full card number.
- Automatically collected data: IP address, browser and device type, pages viewed, and similar usage data collected through cookies and analytics tools.
How we use your information
We use your information to process and fulfill orders, communicate with you about your order, provide customer support, prevent fraud, improve our website, and, where you have opted in, send marketing communications.
Payments
Payments are processed by Stripe. When you pay, your card details are collected and processed directly by Stripe under its own privacy policy and PCI-compliant security standards. We do not store your full payment card number or security code.
Third parties we share data with
- Stripe: payment processing.
- Google Analytics: website usage analytics.
- Our fulfillment partner (Dynamic Rugs): we share the name and shipping address needed to pack and ship your order directly to you.
- Service providers: email delivery and hosting providers that help us operate the store.
- Legal requirements: we may disclose information to comply with the law or a valid legal request.
We do not sell your personal information.
Cookies
We use cookies and similar technologies to keep your cart working, remember preferences, and measure site usage. You can control cookies through your browser settings; disabling them may affect how the site works.
Your privacy rights
Depending on where you live, you may have the right to access, correct, or delete the personal information we hold about you, to obtain a copy of it, and to opt out of targeted advertising or the “sale” of personal information. Residents of California, Colorado, Connecticut, Utah, Virginia, and other U.S. states with applicable privacy laws have these rights under those laws. If you are in the EU, UK, or Switzerland, you have rights under the GDPR, including access, rectification, erasure, and portability, and the right to lodge a complaint with a supervisory authority.
To exercise any of these rights, email us at newbelgiumrug@gmail.com.
Data retention
We keep order and account information for as long as needed to fulfill orders, comply with legal and tax obligations, and resolve disputes.
Children's privacy
Our website is not directed to children under 13, and we do not knowingly collect their information.
Contact us
Aref's Rugs LLC d/b/a New Belgium Rug Company
Bel Air, Maryland, United States
newbelgiumrug@gmail.com